Bears for Cares
In 2019, Lotus Kay, a teen from NY, joined the Eifrig Publishing team of authors with two books she wrote to help protect the Earth.
She and her sister Jazmin started a project called Bears for Cares to raise funds and awareness for the Jane Goodall Institute and her Roots & Shoot program.
These books have companion stuffed toys of their main characters and are attached to an educational campaign called Bears for Cares. The project is connected to the Jane Goodall Institute’s youth program Roots & Shoots and delivers a powerful message to foster awareness and change in young people.
Bears for Cares donates a portions of its proceeds to the Jane Goodall Institute and her Roots & Shoots program, while also being a sweet and meaningful gift made out of eco-friendly materials.
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